Communicating Brand Stories with a Professional Commercial Photographer

As a professional commercial photographer, I help brands visually communicate their story with beautiful photographs. I recently worked with Soothing Scents, who is a purveyor of drug-free, all natural aromatherapy products consisting of a unique blend of pure essential oils. Their first product, QueaseEase was formulated to calm the queasiness associated with surgery and anesthesia and is also beneficial for soothing motion sickness, morning sickness and chemotherapy related nausea. The user simply takes a few deep breaths of the aroma for immediate relief. Soothing Scents will soon be launching additional products including Good 2 Go, Get 2 It, Relax 2 Max and a necklace that can filled with any scent. Soothing Scents wanted to visually communicate how each product can actually be utilized in everyday life along with supporting their brand image. We decided to shoot the campaign in Fort Lauderdale along the Riverfront, at Colee Hammock Park, on a yacht and in a hospital setting. The locations conveyed everything Soothing Scents was looking for, water scenery, tranquility, vibrancy and most importantly a health care facility; enabling us to demonstrate how easy it is to use the Soothing Scents products in everyday life whether for sea sickness, to energize or relax or to alleviate queasiness associated with anesthesia or chemotherapy.  Do you think we achieved our goal? How do you tell your brand story?