Some of the most successful companies in the world understand that values and commitment to something bigger are what’s truly important. And consumers are taking notice. In fact, sixty-three percent of consumers prefer to purchase from brands that support a purpose that aligns with their own values, Accenture research found. They are beginning to view brands as societal change-makers expected to take a stand on social and political issues.
Read MoreWith E-commerce giants Amazon and Wayfair taking bigger and bigger bites of the retail pie, brick and mortar retailers are racking their brains for ways to get consumers into stores. The best way to do this is to create a branded experience, not just a store, that taps into a universal human insight- whether it’s the desire to explore or for comfort.
Read MoreBrands are increasingly looking for a way to garner the ever more elusive consumer attention. It’s not about overtly pushing product but about providing convenience and entertainment that happens to be intertwined with the brand.
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