With E-commerce giants Amazon and Wayfair taking bigger and bigger bites of the retail pie, brick and mortar retailers are racking their brains for ways to get consumers into stores. The best way to do this is to create a branded experience, not just a store, that taps into a universal human insight- whether it’s the desire to explore or for comfort.

BrandingKristin PotentiAugust 18, 2019branded experience, branding, brand marketing, experiential marketing, in-store experience, brand campaign, drive store trafficComment

Convenience + Entertainment - A Brand's Key to Connecting with Consumers

Brands are increasingly looking for a way to garner the ever more elusive consumer attention. It’s not about overtly pushing product but about providing convenience and entertainment that happens to be intertwined with the brand.

BrandingKristin PotentiAugust 11, 2019branding, connect with consumers, brand marketing, experiential activation, experiential marketing, branded experienceComment

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